Creation of a magalogue, concept and production
A magazine that screams joyfulness!
Magalogue concept, Conceptual copywriting, Image strategy and Art direction, Creation and shooting, Film, Catalogue creation and production
Lancel decided to entrust Omedia with the creation of its magazine.
Goal: 90 pages.
Lancel is a triumph; it is the brand of Paris that vibrates, of Paris that sparkles. At the ripe age of 142, it sets us spinning. The magazine must be joyful, timeless and desirable. Omedia created a disruptive editorial line, roped in renowned contributors, selected an artistic team where young talents and big names rub shoulders to ensure this magazine is a work that people will love to read and reread.
No more blues – bring on technicolour humour!
Positive energy in the sky, coupled with explosive colours in the street.
A free, iconic series.
The agency also asked him to produce the anniversary series it conceived as a genuine retrospective. Boldness, fantasy, creativity: each image must be an emblem of its time. And so they will be, again and again.
Magazine published twice a year.
Photographer : Jan Welters