Media Campaigns & Catalogs
Media campaigns & Catalogs
Maison Ullens FW17
Image strategy and Art direction, Shooting the international advertising campaign, Producing catalogs
From the Ritz in Aspen, lightweight knits and leather underpin the brand’s captivating style. The founder, Myriam Ullens, has invented a minimalist, inspired and structured look for travelling women, for a consistently chic allure.
The agency highlighted the brand’s nomadic spirit, drawing on the codes of luxury fashion houses. The art direction is pared-back and unique, decoding the materials and revealing the Ullens woman – spontaneous and elegant – in a natural setting. The focus reaches beyond a destination, to a point of view, open to the world.
Photographer Kalle Gustafsson enhanced this new adventure with his modernist Scandinavian style.
Inspiring the dream. Compelling the great escape. Creating a product without season, without time. The agency positioned the Fall/Winter 2018 collection at the foot of towering cliffs to be one with the material and bring a sense of eternity to the Ullens woman.
Photographer : Kalle Gustafsson