Prestige edition & visual identity
Ruinart x Erwin Olaf collaboration
Image strategy and Art direction – Creating the identity of the artistic collaboration – Creating the prestige book
Every year, the Maison Ruinart pursues a specific collaboration with a contemporary artist who creates a bespoke work inspired by the brand’s universe, presented at all contemporary art fairs worldwide throughout one year.
How does one immortalise the special collaboration between the Champagne House, Ruinart, and the artist?
Promote his or her work while paying tribute to the inimitable Blanc de Blancs?
What creative concept comes to mind? What shape should this collaboration take to make it unforgettable?
Every year, the agency creates a distinctive area of expression and turns this collaboration into a singular, exceptional edition that embodies French luxury with boldness and modernity.
Prix Stratégies du luxe 2016 for the Erwin Olaf edition