International media campaign

Rogé Cavailles

Expertises

Image strategy and Art direction, Shooting, Creation and Production of the international advertising campaign

Tested products that are enriched with ultra-moisturising active ingredients, environment-friendly and feminine. But in an ultra-competitive landscape, standing out is essential.

Although the line was very successful commercially, did it inspire enough emotion to develop a strong commitment to the brand? The answer was no.

Omedia wanted to place the products in a warm and inviting context of skincare to strengthen the idea of proximity; and then to embody the brand by way of a beautiful yet accessible woman. 11 visuals were created.
Rogé Cavaillès trusted us to develop this campaign with a photographer who knows how to enhance Beauty. These visuals have now been the face of the brand for more than four years.
Photographer : Bruno Juminer

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