Brand platform – Manifesto – Film

Did you say Cognac Fine Champagne?

Expertises

Branding, Key DNA, Brand Manifesto (design and copywriting), Film (artistic direction, illustration, film production)

In the 19th century, Rémy Martin made the bold and exclusive choice of Fine Champagne. Did you say Cognac Fine Champagne? And yet, the eau-de-vie is rooted in the heart of Charente, not Champagne.

Rémy Martin decided to speak about its excellence and the undeniable quality of its products, produced exclusively in the Fine Champagne region, to raise awareness about Fine Champagne and its exceptional singularity.

Omedia offered a strong and militant approach: a Manifesto and a brand film, 100% developed and illustrated by the agency’s creative team.
The result: a catchphrase as slogan and six chapters, expressed through words and images fully in line with Rémy Martin.

Rooted in exception.

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