Media campaigns & Catalogs
Spring/Summer 2018 Collection
Image strategy and Art direction – Shooting the international advertising campaign – Creating and producing catalogues
Over the last two years, Omedia has been assisting Maison Ullens with the creation of international advertising campaigns and the production of their catalogue.
At the Ritz in Aspen, lightweight knits and leather underpin the brand’s captivating style. The founder, Myriam Ullens, has invented a minimalist, inspired and structured look for travelling women, for a consistently chic allure.
The agency highlights the brand’s nomadic spirit, drawing on the codes of luxury fashion houses. The art direction is pared-back and unique, decoding the materials and revealing the Ullens woman – spontaneous and elegant – in a natural setting. The focus reaches beyond a destination, to a point of view, open to the world.
Inspiring the dream. Compelling the great escape. Creating a product without season, without time. The agency positions the Spring/Summer 2018 collection at the edge of the desert, bringing a sense of eternity to the Ullens woman.
Photographer : Kalle Gustafsson