Campaign and 360° animation concept
End of Year Campaign
360° animation concept – Image strategy and Art direction – Creation and shooting of advertising campaign and film – Creation and production of catalogue – POS animation – Digital brand content
Omedia wishes you a Merry Lancel!
Paris by night. Paris is dancing. Paris is vibrating. The agency created the End-of-Year campaign for the iconic leather goods brand.
Hurrying silhouettes spill from the boulevards. Pulsing neon lights set a rhythmic pace. The Maison Lancel’s windows come alive in a brilliant display. At the top of the poster: Merry Lancel. For those passionate about life and freedom, this campaign pays tribute to joy and to colour, while celebrating the art of gifts, so dear to Lancel.
Photographers : Jérôme Hue, Pierre Mahieu