Key Visual print campaign
Promotional campaign & Brand Content
Promotional concept – Art Direction – Shoot – Social media brand content – Limited-edition packaging and gift boxes
A 360° promotional campaign to mark the end-of-year festive season: Drive to Store, POS and digital.
As part of the Christmas season, the agency developed a promotional campaign for Kerastase.
In particular, it created gift boxes, the packaging of a limited-edition Elixir Ultime, the key visual for the campaign, and the entire social media brand content: photos, cinematic GIFs and competitions.
Photographer : Pierre Mahieu