@ChristopheMichalak pour E&V French Touch



Concept, strategic planning, communication & image strategy, Art Direction, logo, publishing, press advertorial

“Cultivate your French Touch”. An activation concept focused on the flagship product of Elle & Vire Professionnel: the Excellence cream.

French gastronomy is like no other. Heir to a precious heritage, it is proud of its history, values its roots and is open to the world. It is renewed every day through the talent of its chefs, without ever forgetting its values: authenticity, a culture of excellence, creativity, and a commitment to quality.

Elle & Vire Professionnel Excellence Whipping Cream fully embodies these values. A high-quality, authentic product born in Normandy – the birthplace of cream – from expertise passed down from generation to generation, it has been a trusted partner of the leading names in gastronomy for more than 40 years. Today an icon of France’s culinary heritage, it has influenced the whole world with its unrivalled flavour.

In 2019, as in 2018, this cream will continue to whip up many a talent! The challenge is to display boldness and creativity, express your style, reinvent the classics and create those of tomorrow. Nicolas Boussin, Pierre Gagnaire, Etienne Leroy, Jérôme de Oliveira, Nicolas Paciello, and more. The concept invites all chefs to reveal their French Touch!

Baba Festif by @JérômedeOliveira
Magazine / recipe booklet French Touch
Trade show
Advertorial campaign

An incontrovertible trend, French Touch is synonymous with quality and originality. Having a little something extra, that je ne sais quoi that makes all the difference. A concept that nurtures the brand image of Excellence cream and brings it even closer to influencers and users.

For Elle & Vire Professionnel, the agency created the communication concept, logo, marketing mechanics and the various communication media: recipe booklet, Art Direction photos, advertorial, etc.
This activation strategy aims to promote the brand in France and abroad, while continuing to involve the profession.

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