Communication Strategy – on and offline BtoB campaign

Matter & Manner


Strategic planning – Communication strategy & Image strategy – Art direction – Concept and Storytelling – Press campaign – Brand content creation and production: films, visuals, recipe booklets, etc. – Events website

Omedia has supported Elle & Vire with its B to B communication for more than five years now. As part of the partnership between Excellence cream and the Michelin-starred chef Pierre Gagnaire, Omedia has developed a communication strategy, a guiding concept and a new campaign, La Matière et la Manière (Matter and Manner), for Elle & Vire Professionnel. Because every good recipe is backed by a talented chef and good products.

The agency’s approach: promoting the chefs and their expertise while focusing on the raw material, the cream.

Just like a cosmetic cream, the Elle & Vire cream is magnified. Matter instilled with excellence; the art of control: the cream is showcased plainly and in all its forms, whether emulsified, liquid or whipped. Paying tribute to the simplicity of a good product, the campaign also highlights technical prowess.
Inspired by the words of its ambassador – “I discovered the raw material; I observed it, ate it and touched it to build my sensory universe” – Excellence speaks to our emotions.

Crowned with three Michelin stars and voted Best Chef in the World by his peers, Pierre Gagnaire is an ambassador of choice.

Chef and Elle & Vire Professionnel Ambassador
Pierre Gagnaire

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