Press kit – Website for journalists – Influencer kit
Dior Sauvage & Dior Addict Lacquer Plump
Art direction, Publishing, Website creation and development, Design and creation of the Influencer kit.
The new Sauvage fragrance emerges against the fleeting backdrop of a blue-grey twilight, a moment suspended in time. A loaded time of day, inhabited by ancient legends where wolves are gods and men give in to their primal instincts… Omedia designed and created the press kit – a work encased by midnight blue tones – to bolster the big reveal of this new fragrance.
As part of the launch of its travel version, Sauvage Very Cool Spray, the agency also developed a website dedicated exclusively to journalists.
Influencers and press kit
For the launch of Dior Addict Lacquer Plump, the Maison’s new lip plumping lacquered ink, the agency collaborated with the PR teams and Peter Philips, the Creative and Image Director of Christian Dior makeup, to develop a press kit and influencer kit revealing the campaign and the 16 shades in the range.