Advertising, press and campaign

Concept & Launch campaign – Brand Content

Beautiful day and Eau bonheur


Image strategy, Print and poster campaign, Art direction, Brand content, Storytelling, Film creation and production, Shoots, Press kits, Digital strategy, Website, Community management.

An iconoclastic visionary, prolific designer and artist, first and foremost, Jean-Charles de Castelbajac has forged a unique style. An inimitable signature. Combining art and pop culture, he takes a lateral approach. He engages with the street, fashion, museums. Combines dreams with reality. His world is an invitation. To reinvent form and function. To look beyond the surface. And even beyond the imagination…

To make every day the most beautiful day of your life.

Shooting at Jean-Charles de Castelbajac's studio

For his fragrances, Omedia created a launch campaign echoing his style.
An invitation to live the present. To be amazed by the unexpected, the magic of the moment.
A fortunate coincidence, a poetic accident. To make every day the most beautiful day of your life… And every moment, the happiest of moments.
Beautiful Day The Original and Beautiful Day Eau Bonheur. The promise of happiness in every moment.

– Jean-Charles de Castelbajac

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